PENGARUH MOTIVASI BELANJA HEDONIS DAN GAYA HIDUP TERHADAP PEMBELIAN IMPULSIF PADA KONSUMEN MINISO DI SURABAYA
DOI:
https://doi.org/10.65096/pmb.v2i1.975Keywords:
gaya hidup, konsumen miniso, motivasi belanja hedonis, pembelian impulsifAbstract
Perkembangan teknologi di Indonesia semakin melaju tinggi, begitu pula dengan persaingan di dunia industri ritel. Salah satu perusahaan ritel yang saat ini digemari oleh kalangan muda hingga dewasa yakni, Miniso. Hingga saat ini miniso, selalu jadi daftar toko yang dikunjungi kaum muda bila pergi berbelanja di Mall. Penulis menggunakan dua variabel bebas dan satu variabel terikat serta menggunakan metode kuantitatif dengan cara menyebarkan kuesioner dengan menggunakan 100 responden yang berkarakterisitik pernah berkunjung dan pernah membeli produk dari Miniso store di Surabaya. Penelitian ini bertujuan untuk mengetahui adanya hubungan antara motivasi belanja hedonis dan gaya hidup terhadap pembelian impulsif pada konsumen miniso di Surabaya.
References
Anderson Jr, W. T., & L. L. Golden. (1984). Lifestyle and Psychographics a Critical Review and Recommendation. Advances in Consumer Research, 11(1), 405-411.
Amos, C., G. R. Holmes., & W. C. Keneson. (2014). A Meta-analysis of Consumer Impulse Buying. Journal of Retailing and Consumer service, 21(2), 82-87.
Arnold, M. J., & K. E. Reynold. (2003). Hedonic Shopping Motivations. Journal of Retailing, 79(2), 77-95.
Bashar, A., & K. K. Saraswat. (2014). Influence of Lifestyle and Cultural Factors on Consumer Impulse Buying Behavior. International Journal of marketing & Financial, 2(1), 88-105.
Bashir, S., M. Zeeshan., S. Sabbar., R. I. Hussain., I. R. Sarki. (2013). Impact of Cultural Values and Life Style on Impulse Buying Behavior: A Case Study of Pakistan. International Review of Management and Business Research, 2(1), 193-200.
Batra, R., & O. T. Ahtola. (1991). Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes. Letters, 2(2), 159-170.
Bhatnagar, A., & S. Ghose. A latent Class Segementation Analysis of E-Shoppers. Journal of Business Reseach, 57(7), 758-767.
Choudhary, S. 2014. Study of Impulse Buying Behavior of Consumers. International Journal of Advance Research in Computer Science and Management Studies. 2(9), 1-4.
Erdem, A., & E. S. Yilmaz. 2021. Investigation of Hedonic shopping Motivation Effective in Impulse Buying Behavior of female Consumer on Instagram. Journal of Yasar University, 16(64), 1605-1623.
Farhud, D. D. 2015. Impact of Lifestyle on Health. Iranian Journal of Public Health, 44(11), 1442-1444.
Gultekin, B., & L. Ozer. 2012. The Influence of Hedonic Motives and Browsing on Impulse Buying. Journal of Economics and Behavioral Studies, 4(3), 180-189.
Jensen, M. 2007. Defining Lifestyle. Environmental Sciences, 4(2), 63-73.
Jin, B., & J. O. Kim. (2003). A Typology of Korean Discount Shoppers: Shoppig Motives, Store Attributes, and Outcomes. International Journal of Service Industry Managements, 14(4), 396-419.
Iram, M., & D. Y. Chacharkar. (2017). Model of Impulse Buying Behavior. Journal of Management Research, 9(1), 45-53.
Karbasivar, A., & H. Yarahmadi. (2011). Evluating Effective Factors on Consumer Impulse Buying Behavior. Asian Journal of Business Management Studies, 2(4), 174-181.
Kim, S. J., & M. S. Eastin. (2011). Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process. Journal of Internet Commerce, 10(1), 68-90.
Mandey, S. L. (2009). The Influence of Lifestyle Factors on Consumer Purchasing Decisions. Journal, 6(1), 92-100.
Muller, T. E. (1989). Using Personal Values to Define Segments in an International Tourism Market. International Marketing Review, 8(1), 57-70.
Muruganantham. G., & R. S. Bhakat. 2013. A Review of Impulse Buying Behavior. International Journal of Marketing Studies, 5(3), 149-160.
Patel, V., & M. Sharma. (2009). Consumers’ Motivation to Shop in Shopping Malls: A Study of Indian Shoppers. Advances in Consumer Research, 8, 285-290.
Qazzafi, S. (2020). Factor Affecting Consumer Buying Behavior: A Conceptual Study. International Journal for Scientific Research & Development, 8(2), 1205-208.
Rajan, K. A. (2020). Influence of HEDONIC AND Utilitarian Motivation on Impulse and Rational Buying Behavior in Online Shopping. Journal of Statistics and Management System, 23(2), 419-430.
Tinne, W. S. (2011). Factors Affecting Impulse Buying Behavior of Consumer at Superstores in Bangladesh. ASA University Review, 5(1), 209-219.
Wagner, T., & T. Rudolph. (2010). Towards a Hierarchical Theory of Shopping Motivation. Journal of Retailing and Consumer Services, 17(5), 415-429.
Weun, S., M. A. James., & S. E. Beatty. (1998). Development and Validation of the Impulse Buying Tendency Scale. Psychological Reports, 82(3), 1123-1133.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Siti Nur Hasanah, Resva June Silviana
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
