PEMANFAATAN INTERAKSI SOSIAL SEBAGAI PROMOSI DIKEDAI SENANG-SENANG

Authors

  • Cecep Abdul wahid Ubp karawang
  • Novi Agustin Universitas Buana Perjuangan Karawang
  • Santi Pertiwi Hari Sandi Universitas Buana Perjuangan Karawang
  • Dwi Epty Hidayaty Universitas Buana Perjuangan Karawang

DOI:

https://doi.org/10.65096/pmb.v1i3.451

Abstract

This research is motivated by the role of warung senang-senang as a means of social interaction for young people and the people of Cikampek who come not only to enjoy the food menu but are willing to linger there just for social interaction. Currently, there are a lot of activities that occur in happy stalls such as confiding, organisational meetings, doing assignments, discussions, business meetings and several other activities that make happy stalls a public space for social interaction. This research uses a qualitative method with data collection done by observation, interview The purpose of this visit is to find out the process of social interaction as a promotion in happy-happy shop.

 

 

References

Kusumastuti, Retno Dyah, & Kusuma, Airlangga Surya. (2022). Angkringan Sebagai Ruang Publik Dan Saran Interaksi Sosial Di Kota Bogor. Jurnal Pustaka Komunikasi, 5(1), 91-105.

Yuliana, & Ardansyah. (2022). Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Minuman Kedai Kopi Square di Kota Bandar Lampung. Sinomika Jurnal, 1(3).

Anita dkk, (2012). Kajian Terhadap Ruang Publik Sebagai Sarana Interaksi Warga di Kampung Muararajeun Lama, Bandung.

Sudariyanto. (2019). Interaksi Sosial. Semarang: ALPRIN.

Rangkuti, Freddy. (2017). Customer Care Excellence: Meningkatkan Kinerja Perusahaan Melalui Pelayanan Prima. Jakarta: PT. Gramedia Pustaka Utama.

Madi Ikhsan Nashir & Santi Pertiwi Hari Sandi. Pemanfaatan Sosial Media Dalam Upaya Pemasaran Produk Secara Digital Untuk Pelaku Umkm Di Desa Kertaraharja.

Silviana Rohman & Santi Pertiwi Hari Sandi. Pemanfaatan Promosi Umkm Keripik Pisang Menggunakan Media Sosial Shopee.

Santi Pertiwi Hari Sandi, Laras Ratu Khalida & Syifa Pramudita Faddila. (2023). Penerapan Penjualan Menggunakan Digitalisasi Dalam Meningkatkan Pendapatan Pada Pelaku Umkm Desa Kertaraharja Kecamatan Pedes Karawang.

Sandi, Santi Pertiwi Hari. (2023). Equilibrium Pasar. Jurnal Ekonomi Mikro (Suatu Pendekatan Teoretis), 125. https://scholar.google.co.id/citations?view_op=view_citation&hl=en&user=p--hIgEAAAAJ&pagesize=80&citation_for_view=p--hIgEAAAAJ:zA6iFVUQeVQC

Amrudin. (2023). Pengambilan Keputusan Manajerial dan Ketidakpastian. Media Sains Indonesia, 193. https://scholar.google.co.id/citations?view_op=view_citation&hl=en&user=p--hIgEAAAAJ&pagesize=80&citation_for_view=p--hIgEAAAAJ:BqipwSGYUEgC

Sandi, Santi Pertiwi Hari. (2023). Modal Kerja. Jurnal Manajemen Keuangan (Konsep dan Implementasi), 163. https://scholar.google.co.id/citations?view_op=list_works&hl=en&hl=en&user=p--hIgEAAAAJ&pagesize=80

Published

06/30/2023

How to Cite

Abdul wahid, C., Agustin, N., Sandi, S. P. H., & Hidayaty, D. E. (2023). PEMANFAATAN INTERAKSI SOSIAL SEBAGAI PROMOSI DIKEDAI SENANG-SENANG. Jurnal Pijar, 1(3), 602–609. https://doi.org/10.65096/pmb.v1i3.451