PENGARUH DAYA TARIK WISATA DAN FASILITAS TERHADAP KEPUASAN WISATAWAN BENDUNGAN BOJONGKASIH KABUPATEN CIANJUR

Abstract

This study aims to determine the effect of tourist attractions and facilities on tourist satisfaction at Bojongkasih Dam, Cianjur Regency. This study uses an associative quantitative approach using a questionnaire distributed to 100 samples with purposive sampling technique which has criteria as tourists visiting Bojongkasih Dam tourism. The instrument testing in this study used validity and reliability tests, data analysis techniques used descriptive analysis, used the classical assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test and multiple linear regression analysis consisting of hypothesis testing (t test and F test). ) and analysis of the coefficient of determination (R2). The results of this study indicate that: (1) tourist attraction has a positive effect on tourist satisfaction, as evidenced by the t-count value of 9.967 and the coefficient of regresion has a positive value of 0.178; (2) facilities have a positive effect on tourist satisfaction, as evidenced by the t-count value of 24.065 and the coefficient of determination has a positive value of 0.270; and (3) tourist attraction and facilities have a positive effect on tourist satisfaction, as evidenced by the calculated F result of 314,318 with a significance of 0.000. (4) The magnitude of the influence of tourist attraction and facilities on tourist satisfaction with an adjusted R square value of 0.864 indicates that the ability of the independent variable in explaining the variation of the dependent variable is 86.4% and the remaining 13.6% is explained by other variables outside the model. this research.