PENGARUH MOTIVASI DAN BUDAYA KERJA TERHADAP PENCAPAIAN TARGET PENJUALAN PSM (PRODUK SPESIAL MINGGUAN) - STUDI KASUS: ALFAMART FRANCHISE CABANG CIBOGO
Abstract
The purpose of this research is to determine the influence of work motivation and work culture on achieving PSM (Weekly Special Products) sales targets. The population in this study were 4 employees of the Alfamart Franchise Shop, Cibogo Branch, Ciranjang. The sample used is representative of each division. The data collection method used is the interview method. Based on the research results, it was concluded that based on the respondents' answers, work culture is a shared responsibility, prioritizing good support between employees has become a work culture that has been maintained for a long time. This can also be concluded that apart from sustainable motivation, an optimal work culture also has a significant influence on achieving PSM (Weekly Special Products) sales targets at the Alfamart Franchise Store, Cibogo Branch, Ciranjang
References
Aulia, R. N., & Harto, B. (2024). Membangun Keterlibatan Konsumen Melalui Strategi Konten Marketing dalam Live Streaming : Analisis Kualitatif Terhadap Brand yang Berhasil di Shopee. 4, 5721–5736.
Djama’an, S., & Aan, K. (2010). Penelitian Kualitatif. Alfabeta.
Fahmi, I. (2017). Manajemen Sumber Daya Manusia Teori dan Aplikasi. Alfabeta.
Fitriawati, P., Akbar, I. R., Pamulang, U., Barat, P., Selatan, K. T., Pamulang, U., Barat, P., & Selatan, K. T. (2023). Pengaruh budaya kerja dan motivasi kerja terhadap kinerja karyawan pada cv gracia deo tangerang selatan. 1(3), 894–903.
Issn, P. (2021). Jurnal Ekonomi dan Bisnis , Vol . 8 No . 2 September 2021 E - ISSN. 8(2).
Mangkunegara, A. P. (2015). Sumber Daya Manusia Perusahaan. Remaja Rosdakarya.
Robbins, S. p. (2008). Perilaku Organisasi. PT. Indeks Kelompok Gramedia.
Sulaksono. (2002). Pengantar Organisasi dan Manajemen. Fisipol Universitas Negeri Surakarta.
Tenardhi, B. T. (2012). The Continuums of Sales Management Process. Raih Asa Sukses.
Yuslistyari, E. I. (2017). Pengaruh Motivasi dan Budaya Organisasi Terhadap Kinerja Penjualan Tenaga Pemasar serta Implikasinya Terhadap Kinerja Pemasaran Perusahaan di PT. Cipta Profitama Abadi. 2(2).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Padila Nurmala
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
