PERILAKU KONSUMTIF OLEH MASYARAKAT KONSUMSI DALAM PERSPEKTIF TEORI JEAN BAUDRILLARD [STUDI KASUS: TIKTOK SHOP]
Abstract
Social media has transformed into a place for trading activities. Promotional activities can be carried out easily through social media. This convenience can also lead to patterns of high consumption to consumptive behavior. This study aims to provide a descriptive analysis of the development of consumptive behavior in the TikTok shop which is analyzed using the concept of consumption society from Jean Baudrillard. The method used is a descriptive qualitative approach with natural observation techniques. The research population is a live audience of a TikTok account with a saturated sample. The data was obtained from observations of netizen interactions with TikTok Shop sellers via TikTok Live. The results obtained are that the method of selling through live broadcasts provides a new attraction and the consumptive behavior of netizens can be seen from the large number of viral non-needs items being sold. From these results it is concluded that the concept of consumption society is relevant to today's life, people tend to buy products because of desire, rather than need.
Downloads
References
Anggreini, R., & Mariyanti, S. (2014). Hubungan antara kontrol diri dan perilaku konsumtif mahasiswi Universitas Esa Unggul. Jurnal Psikologi Esa Unggul, 12(01), 126664.
Arisandy, D. (2017). Kontrol Diri DitinjauDari Impulsive Buyying Pada Belanja Online.Jurnal Ilmiah Psyche,11(2), 63-74.
Bongso, L. A., & Kristiawan, A. (2022). KENYAMANAN ONLINE DALAM MENCIPTAKAN KEPUASAN PELANGGAN ONLINE PADA PENGGUNA TOKOPEDIA. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)., 9(1).
Cahyono, A. S. (2016). Pengaruh media sosial terhadap perubahan sosial masyarakat di Indonesia. Publiciana, 9(1), 140-157.
Fitriyani, N., Widodo, P. B., & Fauziah, N. (2013). Hubungan antara konformitas dengan perilaku konsumtif pada mahasiswa di Genuk Indah Semarang. Jurnal Psikologi, 12(1), 1-14.
Halaweh, M. (2018). Cash on Delivery (COD) as an Alternative Payment Method for E-Commerce Transactions. International Journal of Sociotechnology and Knowledge Development, 10(4), 1–12.
Harahap, D. A. (2018). Perilaku belanja online di Indonesia: Studi kasus. JRMSI-Jurnal Riset Manajemen Sains Indonesia, 9(2), 193-213.
Joshua, D., & Padmalia, M. (2017). Pengaruh kualitas produk dan harga terhadap keputusan pembelian konsumen. Jurnal Enterpreneur dan Enterpreneurship, 5(1), 27-32.
Priambada, S. (2015). Manfaat penggunaan media sosial pada usaha kecil menengah (UKM). SESINDO 2015, 2015.
Puspitarini, D. S., & Nuraeni, R. (2019). Pemanfaatan Media Sosial Sebagai Media Promosi. Jurnal Common, 3(1), 71-80.
Rafiq, A. (2020). Dampak Media Sosial Terhadap Perubahan Sosial Suatu Masyarakat. Global Komunika, 1(1), 18-29.
Sari, C. A. (2015). Perilaku berbelanja online di kalangan mahasiswi antropologi Universitas Airlangga. Disertasi: Surabaya, Universitas Airlangga.
Umanailo, M. C. B., Nawawi, M., & Pulhehe, S. (2018). Konsumsi Menuju Konstruksi Masyarakat Konsumtif. Simulacra, 1(2), 203-212.
Zuhdi, K. N., Aprilia, N. F., Dionchi, P. H. P., & Yuniar, A. D. (2021). Praktik masyarakat konsumsi online dalam perspektif Baudrillard. Jurnal Integrasi dan Harmoni Inovatif Ilmu-Ilmu Sosial, 1(6), 681-687.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Naufal Rizki Fadhillah, Suryo Ediyono
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
