ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA PENGGUNA GRABFOOD SAAT PANDEMI COVID 19

Authors

  • Afilda Apriliani Universitas Gunadarma, Jakarta
  • Titi Nugraheni Universitas Gunadarma, Jakarta
  • Misdiyono Misdiyono Universitas Gunadarma, Jakarta

Keywords:

Price perception, Service Quality, Purchasing Decisions, Promotion

Abstract

The research aims to analyze the influence of service quality, promotions and price perceptions on the purchasing decisions of GrabFood users during the Covid 19 pandemic among the people of Jakarta. The research method used is multiple linear regression analysis. Data analysis in this study uses primary data through a questionnaire instrument from 100 respondents who are users of the GrabFood application in Jakarta. The sampling method in this research used a purposive sampling technique. Test and analysis tools using the SPSS program. The research results show that service quality has no effect on purchasing decisions, promotions have an effect on purchasing decisions, price perceptions have an effect on purchasing decisions and together service quality, promotions and prices have an effect on purchasing decisions of GrabFood users in Jakarta.

Downloads

Published

2024-07-15

How to Cite

Apriliani, A., Nugraheni, T., & Misdiyono, M. (2024). ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA PENGGUNA GRABFOOD SAAT PANDEMI COVID 19 . Synergy : Jurnal Ilmiah Multidisiplin, 2(01), 1–7. Retrieved from https://e-journal.naureendigition.com/index.php/sjim/article/view/1489

Issue

Vol. 2 No. 01 (2024): Synergy : Jurnal Ilmiah Multidisiplin

Section

Article