Jurnal Pijar https://e-journal.naureendigition.com/index.php/pmb <div class="additional_content"><img style="float: left; width: 189px; margin-top: 8px; margin-right: 15px; border: 2px solid #000000;" src="https://e-journal.naureendigition.com/public/site/images/cegun/COVER-PMB-TOTAL.jpg" height="301" /> <p align="justify">Jurnal Pijar : Studi Manajemen dan Bisnis merupakan jurnal yang membahas ilmu di bidang Manajemen dan Bisnis, jurnal ini sebagai wadah untuk menuangkan hasil penelitian baik secara konseptual maupun teknis yang berkaitan dengan keilmuan manajemen dan bisnis. Pijar Jurnal terbit 4 kali dalam setahun yaitu pada bulan <strong>Desember, Maret, Juni</strong> dan <strong>September</strong>. terbitan pertama adalah bulan Desember 2022. Naskah yang masuk akan diterima oleh editor untuk kemudian kan dilakukan pemeriksaan kemiripan naskah dengan aplikasi Plagiarism Checker. Proses review dilakukan dengan menggunakan peer review.</p> <p align="justify">Jurnal Pijar menerima naskah dengan topik Manajemen umum, manajemen sumber daya manusia, manajemen keuangan, manajemen operasi, pemasaran, manajemen strategis, kewirausahaan, perilaku organisasi, manajemen strategis, perspektif akuntansi praktis, administrasi publik, dan dan topik lainnya yang relevan dengan manajemen dan bisnis. Jika anda belum mempunyai akun untuk submit naskah maka anda dapat mendaftar pada pranala berikut: <a href="https://e-journal.naureendigition.com/index.php/pmb/user/register" target="_blank" rel="noopener">Register.</a> Jika anda sebelumnya sudah mempunyai user dan password sebagai Author, maka anda dapat login melalui pranala berikut: <a href="https://e-journal.naureendigition.com/index.php/pmb/login" target="_blank" rel="noopener">Login</a></p> </div> PT Naureen Digital Education en-US Jurnal Pijar 2964-9749 Evaluation and Design of Employee Wage Structure and Scale at PT Bumi S Using the Two-Point Method https://e-journal.naureendigition.com/index.php/pmb/article/view/2075 <p>The absence of a structured salary system and a standardized job evaluation framework may lead to a misalignment between job value and employee compensation, potentially resulting in internal inequity. This issue is evident at PT Bumi S, where the existing compensation system remains relatively informal and is not fully based on systematic job valuation. This study aims to evaluate the current compensation system and to develop a more structured and equitable salary structure based on job value. A mixed-methods approach was employed, combining questionnaire data and in-depth interviews with managers and employees. The analysis was conducted using job value assessment, job grading, and salary mapping to examine the existing pay structure, followed by the application of the two-point method to design salary ranges across job levels. The findings indicate that the current salary structure lacks clear differentiation and does not adequately reflect variations in job responsibilities, although all wage levels exceed the regional minimum wage standards. The proposed structure establishes four job grades with defined minimum, midpoint, and maximum salary ranges that increase proportionally across levels. These results suggest that a job value–based salary structure can enhance internal equity, improve compensation consistency, and support higher levels of employee motivation and performance.</p> Reinhart Sianturi An Nissa As Sabirina Rizal Abil Arkom Sasi Puspita Ningrum Copyright (c) 2026 Reinhart Sianturi, An Nissa As Sabirina, Rizal Abil Arkom, Sasi Puspita Ningrum https://creativecommons.org/licenses/by-sa/4.0 2026-06-24 2026-06-24 4 4 296 306 10.65096/pmb.v4i4.2075 Investment Decisions in Capital Budgeting from a Conservatism Perspective https://e-journal.naureendigition.com/index.php/pmb/article/view/2078 <p>A company certainly has plans for the capital it possesses, and this is a necessity as it will lead to matters that can influence the company, one of which is investment decisions. Proper capital budgeting will support the right decisions. The results of these investment decisions will affect the company's performance. However, in essence, due to the presence of bias or misalignment of available information, it can affect the effectiveness of the decisions made. One such bias that can influence investment decisions is the conservatism bias, which is an effect caused by the managerial intention to disregard or be slow to react to the latest information due to a comfortable condition based on previous experiences. Using a literature study approach, by studying books, references, and previous research findings, the result shows that conservatism bias has a positive relationship with investor behavior and financial risk tolerance. To improve the effects of this bias, substantial improvements need to be made in the type, form, and method of communication of information in financial decision-making.</p> Arofatul Hidayah Hilwatut Tilawah Copyright (c) 2026 Arofatul Hidayah, Hilwatut Tilawah https://creativecommons.org/licenses/by-sa/4.0 2026-06-24 2026-06-24 4 4 307 318 10.65096/pmb.v4i4.2078 Perancangan Ulang Struktur dan Skala Gaji dengan Metode Overlapping dan Salary Mapping di UMKM PT XYZ https://e-journal.naureendigition.com/index.php/pmb/article/view/2091 <p>Struktur dan skala gaji merupakan komponen penting dalam sistem kompensasi perusahaan <br>karena berperan dalam menciptakan keadilan internal serta meningkatkan motivasi dan <br>kinerja karyawan. Namun, dalam praktiknya banyak usaha kecil dan menengah masih <br>menghadapi permasalahan dalam penyusunan struktur gaji yang sistematis sehingga <br>menimbulkan ketidakseimbangan kompensasi antar jabatan. Penelitian ini bertujuan untuk <br>mengevaluasi kondisi struktur dan skala gaji yang berlaku serta merancang perbaikan struktur <br>kompensasi menggunakan metode salary mapping dengan pendekatan overlapping. Objek <br>penelitian adalah UKM PT XYZ yang bergerak di sektor herbal dan wellness dengan jumlah <br>karyawan sebanyak 22 orang. Penelitian ini menggunakan pendekatan mixed methods melalui <br>pengumpulan data primer berupa wawancara dengan pihak manajemen serta data sekunder <br>berupa data gaji perusahaan, regulasi upah minimum, dan literatur terkait sistem kompensasi. <br>Analisis dilakukan melalui tahapan salary mapping untuk memetakan distribusi gaji <br>berdasarkan jabatan dan grade, evaluasi salary structure menggunakan indikator minimum, <br>midpoint, maksimum, spread, dan mid-to-mid progression, serta perancangan struktur gaji <br>baru menggunakan metode overlapping. Hasil penelitian menunjukkan bahwa struktur gaji <br>awal perusahaan masih memiliki ketidaksesuaian dalam hubungan rentang gaji antar grade. <br>Penerapan metode overlapping menghasilkan struktur gaji yang lebih proporsional dan <br>fleksibel serta meningkatkan keadilan internal, dengan kenaikan total biaya gaji sebesar <br>sekitar 4,17%.</p> Sri Riva Virgianti Khalila Bandu Pasha Samiaji Nicholas Budi Syahputra Mohammad Mehdi Rafsanjani Copyright (c) 2026 Sri Riva Virgianti, Khalila Bandu, Pasha Samiaji, Nicholas Budi Syahputra, Mohammad Mehdi Rafsanjani https://creativecommons.org/licenses/by-sa/4.0 2026-06-24 2026-06-24 4 4 319 332 10.65096/pmb.v4i4.2091 PENGARUH DIGITAL MARKETING DAN STRATEGI PROMOSI TERHADAP EFEKTIVITAS PENJUALAN JASA DI LPP RRI MADIUN https://e-journal.naureendigition.com/index.php/pmb/article/view/2104 <p><em>This study aims to determine and analyze the influence of digital marketing and promotional strategies on the effectiveness of service sales at LPP RRI Madiun. The research employed a quantitative method with a deductive approach. The population consisted of 300 users of LPP RRI Madiun broadcasting services during the period of January–April 2026. A sample of 75 respondents was selected using the Slovin formula and simple random sampling technique. Data were collected through questionnaires utilizing a Likert scale. Data analysis was conducted using multiple linear regression with the assistance of IBM SPSS version 26. The results indicate that digital marketing has a positive and significant effect on service sales effectiveness. Promotional strategies also have a positive and significant effect on service sales effectiveness. Simultaneously, digital marketing and promotional strategies have a positive and significant effect on service sales effectiveness at LPP RRI Madiun. The coefficient of determination test shows an R Square value of 0.527, indicating that digital marketing and promotional strategies explain 52.7% of the variance in service sales effectiveness, while the remaining 47.3% is influenced by other factors outside the research model. The findings suggest that better implementation of digital marketing and promotional strategies leads to increased effectiveness of service sales.</em></p> Rifky Avivah Husnul Khuluq Elliv Hidayatul Lailiyah Copyright (c) 2026 Rifky Avivah Husnul Khuluq, Elliv Hidayatul Lailiyah https://creativecommons.org/licenses/by-sa/4.0 2026-06-24 2026-06-24 4 4 333 349 10.65096/pmb.v4i4.2104 PENGARUH LINGKUNGAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI CV DWI SPORT EKATAMA https://e-journal.naureendigition.com/index.php/pmb/article/view/2107 <p>Employee performance at CV Dwi Sport Ekatama is influenced by the work environment and work motivation, as revealed in this study. A total of 30 employees participated as respondents in a survey that used a quantitative approach. Data were collected through a Likert-scale questionnaire and then analyzed using SPSS through a series of validity, reliability, classical assumption, and multiple linear regression tests. A conducive work environment and internal drive from within have proven to have a positive impact on employee performance. Worker performance increases significantly when they work in a safe, comfortable atmosphere supported by complete facilities. Work productivity is also driven upward due to the fulfillment of these two factors. Meanwhile, work motivation encourages increased responsibility, discipline, and quality of task completion. Together, these two variables produce a significant impact on employee performance, with the work environment being the most dominant factor. These results reinforce the idea that steps to improve employee performance should be directed toward creating a supportive work atmosphere and strengthening work motivation so that the achievement of company goals can be maximized</p> Yuda Prayuda Elliv Hidayatulah Lailiyah Copyright (c) 2026 Yuda Prayuda, Elliv Hidayatulah Lailiyah https://creativecommons.org/licenses/by-sa/4.0 2026-06-24 2026-06-24 4 4 350 361 10.65096/pmb.v4i4.2107 EVALUASI DAN DESAIN STRUKTUR SKALA UPAH DENGAN METODE OVERLAPPING DAN ADHERED DI PT XYZ https://e-journal.naureendigition.com/index.php/pmb/article/view/2100 <p><em>The increasing demand for effective human resource management drives organizations to establish fair and well-structured compensation systems. This study aims to analyze and compare improvements in salary structures using a salary mapping approach at PT XYZ. Data were collected from 60 employees through job analysis, payroll documentation, and interviews with management. The analysis involved job grading, salary structure design, and salary mapping evaluation to assess internal pay consistency. The findings indicate that the initial compensation structure did not fully reflect internal equity, as shown by inconsistencies between mid-to-mid and spread values across several job grades. The overlapping method resulted in a more flexible salary structure due to overlapping pay ranges between grades. In contrast, the adhered method produced a more structured system with clear salary boundaries and no overlap between job levels. Overall, the adhered method is more effective in establishing a systematic and proportional compensation structure that aligns with the company’s financial capacity.</em></p> Lindawati Kartika Nayla Shakila Fauzia Reza Annas Tasya Nurmalita Devi Anggraeni Nasywa Putri Alfita Feby Silvia Makesha Putri Jauhar Copyright (c) 2026 Lindawati Kartika, Nayla Shakila Fauzia, Reza Annas Tasya, Nurmalita Devi Anggraeni, Nasywa Putri Alfita, Feby Silvia, Makesha Putri Jauhar https://creativecommons.org/licenses/by-sa/4.0 2026-06-28 2026-06-28 4 4 362 380 10.65096/pmb.v4i4.2100 Analisis dan Evaluasi Struktur dan Skala Upah Melalui Metode Point Method pada UKM Batik XYZ https://e-journal.naureendigition.com/index.php/pmb/article/view/2103 <p><span style="font-weight: 400;">This study evaluates the compensation system and proposes a wage structure and scale for a batik SME in Bogor City. Using the Point System method and a quantitative descriptive approach involving 22 employees, the study found that all employees earned below the 2026 Bogor City Minimum Wage (IDR 5,161,769), while average salaries covered only 53% of Decent Living Needs (KHL). A negative mid-to-mid value (-2.55%) also indicated wage compression. The proposed structure consists of four job grades with more proportional salary ranges and is projected to increase the salary budget by 20.6% to improve internal equity and compliance with labor regulations.</span></p> Muhammad Hasbi Ashidiqii Sylvia Putri Tjahyadi Muhammad Fauzzan Farid Tassyah Rizam Eka Putri Indra Refipal Sembiring Copyright (c) 2026 Muhammad Hasbi Ashidiqii, Sylvia Putri Tjahyadi, Muhammad Fauzzan Farid, Tassyah Rizam Eka Putri, Indra Refipal Sembiring https://creativecommons.org/licenses/by-sa/4.0 2026-06-28 2026-06-28 4 4 10.65096/pmb.v4i4.2103 PERAN MEDIA SOSIAL SEBAGAI SARANA KOMUNIKASI DAN NEGOSIASI BISNIS DALAM PENGEMBANGAN UMKM TOKO HERBAL SYARIAH https://e-journal.naureendigition.com/index.php/pmb/article/view/2117 <p>Perkembangan teknologi digital dan perubahan perilaku konsumen mendorong UMKM, <br>termasuk Toko Herbal Syariah, untuk memanfaatkan media sosial sebagai sarana <br>komunikasi dan negosiasi bisnis dalam meningkatkan daya saing. Penelitian ini <br>bertujuan untuk menganalisis peran media sosial dalam komunikasi bisnis, proses <br>negosiasi, dan kontribusinya terhadap pengembangan UMKM. Metode yang digunakan <br>adalah deskriptif kualitatif dengan pendekatan studi kasus melalui wawancara, <br>observasi, dan dokumentasi pada aktivitas komunikasi bisnis di WhatsApp dan <br>Instagram. Analisis data menggunakan model Miles dan Huberman yang meliputi <br>reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan <br>bahwa media sosial berperan dalam komunikasi bisnis yang interaktif, cepat, dan <br>fleksibel antara pelaku usaha dan pelanggan. Media sosial juga menjadi ruang negosiasi <br>bisnis yang memungkinkan tawar-menawar harga secara informal namun efektif <br>sehingga meningkatkan loyalitas pelanggan. Selain itu, media sosial berkontribusi pada <br>peningkatan minat beli, jangkauan pasar, dan efektivitas promosi. Dengan demikian, <br>media sosial berperan strategis dalam pengembangan UMKM Toko Herbal Syariah di era <br>digital.</p> Afni Eka Agustina Anang Haris Firmansyah Mayang Nur Aini Mohammad Ali Zainal Abidin Copyright (c) 2026 Afni Eka Agustina, Anang Haris Firmansyah, Mayang Nur Aini, Mohammad Ali Zainal Abidin https://creativecommons.org/licenses/by-sa/4.0 2026-06-30 2026-06-30 4 4 396 402 10.65096/pmb.v4i4.2117