Jurnal Pijar

IMPLEMENTASI INOVASI WEBSITE AI PAK SAMSON DALAM MENINGKATKAN EFEKTIVITAS LAYANAN DI KB SAMSAT PONOROGO

Martika Fatmawati — 2026-01-09

This study aims to analyse the implementation of the PAK SAMSON (Ponorogo Online Samsat Communication Service) website innovation in improving the effectiveness of public services at the Ponorogo Samsat Office. This digital transformation is an effort to overcome the obstacles of complex bureaucratic procedures and physical queues that hinder time and cost efficiency for taxpayers. This study uses a qualitative descriptive approach with data collection techniques through direct observation, in-depth interviews, and analysis of supporting documents. The results show that the implementation of Website PAK SAMSON has successfully integrated e-government principles through strategic features such as an AI-based automatic tax calculator and an online vehicle sale report blocking service with an accuracy rate of 95%. Operationally, this innovation has reduced service time from 30-60 minutes to only 1-3 minutes and reduced physical queues by 20-30%. The ease of accessibility through an intuitive interface and multilingual AI chatbot features has been proven to increase taxpayer independence. The implications of this research show that the integration of digital technology supported by transparent governance can significantly improve institutional accountability and public satisfaction.

PENGARUH LIVE STREAMING DAN FLASH SALE TERHADAP IMPULSE BUYING PADA APLIKASI TIKTOK (STUDI KASUS BRAND SKINCARE THE ORIGINOTE)

Diah Pitaloka — 2026-01-24

This study aims to analyze the influence of Live Streaming and Flash Sale on the Impulse Buying behavior of The Originote skincare products on the TikTok platform. Along with the rapid growth of social commerce, interactive marketing strategies and time-based promotions have become crucial factors in triggering spontaneous purchasing decisions. The research method used is descriptive quantitative with multiple linear regression analysis techniques. Data were collected through questionnaires from 100 respondents who are TikTok users and consumers of The Originote in the Sukabumi area. The results of the partial test (t-test) show that Live Streaming has a very dominant and significant influence on Impulse Buying. Similarly, Flash Sale is proven to have a significant effect on impulsive purchasing. Simultaneously (F-test), both variables together have a significant effect on the dependent variable. These findings confirm that the synergy between direct visual interaction and the urgency of limited promotion is an effective strategy in driving impulsive shopping behavior on social media.

STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN DAYA SAING MAESA HOTEL PONOROGO

Umi Faridah — 2026-01-24

Perkembangan teknologi digital dan perubahan perilaku konsumen telah mendorong industri perhotelan, termasuk Maesa Hotel Ponorogo, untuk menerapkan strategi pemasaran digital yang adaptif untuk meningkatkan daya saing. Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang digunakan oleh hotel dalam rangka menarik minat calon tamu. Metode yang diterapkan adalah deskriptif kualitatif, mencakup magang, observasi langsung, dan keterlibatan dalam program kerja pemasaran, dengan fokus pada pemanfaatan media sosial (Instagram, Facebook, WhatsApp, TikTok), penggunaan Online Travel Agent (OTA), pembuatan konten promosi visual, dan promosi langsung. Hasilnya menunjukkan bahwa pemasaran digital berkontribusi positif terhadap peningkatan kesadaran masyarakat, jangkauan pasar, serta minat tamu untuk layanan kamar, paket meeting, dan pernikahan. Namun, tantangan seperti keterbatasan sarana promosi, kurangnya konsistensi di media sosial, dan minimnya sumber daya manusia di bidang pemasaran masih ada. Dengan optimalisasi strategi pemasaran digital yang berkelanjutan, Maesa Hotel Ponorogo diharapkan dapat meningkatkan daya saing dan eksistensinya dalam industri perhotelan yang kompetitif.

SDM DAN UMUM SEBAGAI PENDUKUNG OPERASIONAL PG REJO AGUNG BARU MADIUN

Mukhlis Ardiansyah — 2026-01-26

The general internship program was conducted at PG Rejo Agung Baru Madiun, with a focus on the Human Resources (HR) and General Affairs Department. The purpose of this journal is to examine the implementation of the work system, work programs, and the relevance of the internship activities to the field of study, as well as to identify the obstacles encountered and the efforts undertaken to address them. The method used in preparing this journal includes direct observation, active participation in work activities, and documentation studies during the internship period. The results of the observations indicate that the work system in the HR and General Affairs Department has been implemented fairly well and in a structured manner, supported by a clear division of tasks and the application of work procedures. The work programs carried out play an important role in supporting the smooth administration of personnel management and general services. However, several constraints were still identified, such as administrative processes that have not yet been fully digitalized and limited system integration, which require more time and careful attention in their implementation. Based on these findings, improvement efforts are needed through enhancing administrative digitalization, integrating the attendance system with personnel data, and improving HR competencies. With these improvements, it is expected that the performance of the HR and General Affairs Department of PG Rejo Agung Baru Madiun will become more effective and efficient in supporting the company’s objectives. This journal is expected to provide an overview and a reference for the development of human resource management in the industrial environment.

PENGARUH CITRA MEREK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK AMDK MEREK AQUA

Irwan Ruswandi — 2026-02-07

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan iklan terhadap keputusan pembelian air minum dalam kemasan (AMDK) Aqua. Latar belakang penelitian ini adalah persaingan ketat antara Aqua sebagai pemimpin pasar dengan Le Minerale yang terus mengalami peningkatan pangsa pasar. Data Top Brand Index tahun 2020–2024 menunjukkan penurunan indeks merek Aqua, yang menuntut perusahaan untuk memperkuat strategi pemasaran. Penelitian ini menggunakan metode kuantitatif dengan pendekatan explanatory research. Data dikumpulkan melalui kuesioner kepada 130 responden di Sukabumi dan dianalisis menggunakan regresi linier berganda. Hasil penelitian membuktikan bahwa citra merek dan iklan berpengaruh positif serta signifikan terhadap keputusan pembelian, dengan kontribusi sebesar 70,6%. Temuan ini menunjukkan pentingnya memperkuat citra merek dan meningkatkan efektivitas iklan agar Aqua tetap menjadi pemimpin pasar AMDK di Indonesia.

Kata Kunci: citra merek, iklan, keputusan pembelian, Aqua.

PENGARUH PENERAPAN SISTEM AKUNTANSI KEUANGAN DAERAH DALAM MEWUJUDKAN TRANSPARANSI TERHADAP AKUNTABILITAS KEUANGAN PEMERINTAH DAERAH (Studi Pada Badan Keuangan Daerah Kabupaten Tebo)

Rahmat Albhi KZ — 2025-12-01

Penelitian ini bertujuan untuk menganalisis pengaruh penerapan sistem akuntansi keuangan daerah terhadap transparansi dan akuntabilitas keuangan pemerintah daerah, serta menguji peran transparansi sebagai variabel mediasi antara sistem akuntansi keuangan daerah dan akuntabilitas. Studi ini dilakukan pada Badan Keuangan Daerah Kabupaten Tebo dengan menggunakan pendekatan kuantitatif. Data dikumpulkan dari 161 responden yang merupakan pegawai akuntansi menggunakan teknik purposive sampling. Analisis data dilakukan dengan menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa penerapan sistem akuntansi keuangan daerah berpengaruh positif dan signifikan terhadap transparansi dan akuntabilitas. Selain itu, transparansi juga berpengaruh positif terhadap akuntabilitas serta memediasi hubungan antara sistem akuntansi keuangan daerah dan akuntabilitas. Temuan ini menegaskan pentingnya pengelolaan keuangan daerah yang transparan dan akuntabel.

PENGARUH AI-PERSONALIZED RECOMMENDATION TERHADAP PURCHASE DECISION MELALUI PERCEIVED VALUE DENGAN MODERASI TRUST

Ni Nyoman Sri Utari Krisnanda — 2026-03-30

This study aims to analyze the effect of AI-Personalized Recommendation on Purchase Decision among TikTok Shop users with Perceived Value as a mediating variable and Trust as a moderating variable. The research employed a quantitative approach with a survey design. The population consisted of TikTok Shop users residing in Bali Province, with a sample of 150 respondents selected using purposive sampling technique. Data were collected through an online questionnaire measured using a Likert scale. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that AI-Personalized Recommendation has a positive and significant effect on Perceived Value and Purchase Decision. Perceived Value was found to significantly influence Purchase Decision and act as a mediating variable. Trust also has a significant direct effect on Purchase Decision, but it does not moderate the relationship between Perceived Value and Purchase Decision. The findings imply that optimizing AI-based recommendation systems and enhancing consumer perceived value are essential strategies to improve purchase decisions in social commerce platforms

PENGARUH GAYA KEPEMIMPINAN KEPALA SEKOLAH DAN LINGKUNGAN KERJA TERHADAP KINERJA GURU DI MADRASAH RAUDHATUL ATHFAL ( RA) KECAMATAN PARAKANSALAK KABUPATEN SUKABUMI

Neng Siti Hamidah — 2026-03-30

Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan dan lingkungan kerja terhadap kinerja guru di Madrasah Raudhatul Athfal (RA) Kecamatan Parakansalak. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Sampel penelitian berjumlah 30 guru RA yang ditentukan dengan teknik sampling jenuh. Instrumen penelitian berupa kuesioner dengan skala Likert yang sebelumnya diuji validitas dan reliabilitasnya. Analisis data dilakukan melalui uji asumsi klasik, regresi linier berganda, uji t, uji F, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa gaya kepemimpinan berpengaruh positif dan signifikan terhadap kinerja guru. Demikian pula, lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja guru. Secara simultan, gaya kepemimpinan dan lingkungan kerja berkontribusi signifikan terhadap peningkatan kinerja guru RA. Nilai koefisien determinasi (R²) mengindikasikan bahwa 61% variasi kinerja guru dapat dijelaskan oleh kedua variabel, sedangkan sisanya dipengaruhi faktor lain di luar penelitian ini. Temuan ini menegaskan bahwa kepemimpinan kepala sekolah yang efektif dan lingkungan kerja yang kondusif merupakan faktor kunci dalam meningkatkan profesionalisme dan kinerja guru RA.

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN (Studi Kasus di Food Court Mall Karawang Central Plaza)

Raden Raditio Wratsongko — 2026-03-30

This study aims to determine and analyze the influence of Service Quality and Price on Consumer Satisfaction. The research method is quantitative using secondary data. The population used is a case study at the Karawang Central Plaza Mall Food Court. The sampling technique used was purposive sampling, with a sample of 106 respondents. Based on statistical analysis methods, the indicators in this study are valid and reliable, the data are normally distributed, there is no multicollinearity, and there is no heteroscedasticity. The results and discussion indicate that Service Quality has a significant effect on Consumer Satisfaction, and Price has a significant effect on Consumer Satisfaction. Simultaneously, Service Quality and Price influence Consumer Satisfaction.

Keywords: Service Quality, Price, Consumer Satisfaction

EVALUASI DAN DESAIN SSU KARYAWAN UKM XYZ DI KABUPATEN BOGOR MENGGUNAKAN METODE POINT SYSTEM

Respati Mandalagiri — 2026-03-30

The unstructured compensation system at SME XYZ causes discrepancies between job values and employee salaries, marked by red circle rates and low inter-grade spreads, necessitating evaluation for proportionality. This study aims to evaluate and redesign the salary structure for SME XYZ employees in Ciomas, Bogor Regency. Employing a descriptive quantitative approach, the population and sample comprise all salary data from 28 employees. Primary data were collected through interviews, job analysis questionnaires, salary surveys, and secondary data from literature reviews, conducted February–March 2025. Data analysis includes pre-improvement salary mapping, determination of 10 compensable factors based on Hay Group (2005) and Committee (2009), job value assessment using Hay System, given grade job grading method, and salary structure design with adhered point system. Findings reveal the initial salary structure was disproportionate to job values; redesign produces 4 grades (job value 402-755) with salary ranges Rp2,200,000–Rp5,082,000 and total salary increase of Rp49,899,200. Implications support equitable compensation to enhance employee motivation and retention in SME.