Jurnal Pijar

IMPLEMENTASI INOVASI WEBSITE AI PAK SAMSON DALAM MENINGKATKAN EFEKTIVITAS LAYANAN DI KB SAMSAT PONOROGO

2026-01-09T11:03:30+07:00

This study aims to analyse the implementation of the PAK SAMSON (Ponorogo Online Samsat Communication Service) website innovation in improving the effectiveness of public services at the Ponorogo Samsat Office. This digital transformation is an effort to overcome the obstacles of complex bureaucratic procedures and physical queues that hinder time and cost efficiency for taxpayers. This study uses a qualitative descriptive approach with data collection techniques through direct observation, in-depth interviews, and analysis of supporting documents. The results show that the implementation of Website PAK SAMSON has successfully integrated e-government principles through strategic features such as an AI-based automatic tax calculator and an online vehicle sale report blocking service with an accuracy rate of 95%. Operationally, this innovation has reduced service time from 30-60 minutes to only 1-3 minutes and reduced physical queues by 20-30%. The ease of accessibility through an intuitive interface and multilingual AI chatbot features has been proven to increase taxpayer independence. The implications of this research show that the integration of digital technology supported by transparent governance can significantly improve institutional accountability and public satisfaction.

PENGARUH LIVE STREAMING DAN FLASH SALE TERHADAP IMPULSE BUYING PADA APLIKASI TIKTOK (STUDI KASUS BRAND SKINCARE THE ORIGINOTE)

2026-01-18T20:12:45+07:00

This study aims to analyze the influence of Live Streaming and Flash Sale on the Impulse Buying behavior of The Originote skincare products on the TikTok platform. Along with the rapid growth of social commerce, interactive marketing strategies and time-based promotions have become crucial factors in triggering spontaneous purchasing decisions. The research method used is descriptive quantitative with multiple linear regression analysis techniques. Data were collected through questionnaires from 100 respondents who are TikTok users and consumers of The Originote in the Sukabumi area. The results of the partial test (t-test) show that Live Streaming has a very dominant and significant influence on Impulse Buying. Similarly, Flash Sale is proven to have a significant effect on impulsive purchasing. Simultaneously (F-test), both variables together have a significant effect on the dependent variable. These findings confirm that the synergy between direct visual interaction and the urgency of limited promotion is an effective strategy in driving impulsive shopping behavior on social media.

STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN DAYA SAING MAESA HOTEL PONOROGO

2026-01-24T15:14:18+07:00

Perkembangan teknologi digital dan perubahan perilaku konsumen telah mendorong industri perhotelan, termasuk Maesa Hotel Ponorogo, untuk menerapkan strategi pemasaran digital yang adaptif untuk meningkatkan daya saing. Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang digunakan oleh hotel dalam rangka menarik minat calon tamu. Metode yang diterapkan adalah deskriptif kualitatif, mencakup magang, observasi langsung, dan keterlibatan dalam program kerja pemasaran, dengan fokus pada pemanfaatan media sosial (Instagram, Facebook, WhatsApp, TikTok), penggunaan Online Travel Agent (OTA), pembuatan konten promosi visual, dan promosi langsung. Hasilnya menunjukkan bahwa pemasaran digital berkontribusi positif terhadap peningkatan kesadaran masyarakat, jangkauan pasar, serta minat tamu untuk layanan kamar, paket meeting, dan pernikahan. Namun, tantangan seperti keterbatasan sarana promosi, kurangnya konsistensi di media sosial, dan minimnya sumber daya manusia di bidang pemasaran masih ada. Dengan optimalisasi strategi pemasaran digital yang berkelanjutan, Maesa Hotel Ponorogo diharapkan dapat meningkatkan daya saing dan eksistensinya dalam industri perhotelan yang kompetitif.

SDM DAN UMUM SEBAGAI PENDUKUNG OPERASIONAL PG REJO AGUNG BARU MADIUN

2026-01-26T11:22:14+07:00

The general internship program was conducted at PG Rejo Agung Baru Madiun, with a focus on the Human Resources (HR) and General Affairs Department. The purpose of this journal is to examine the implementation of the work system, work programs, and the relevance of the internship activities to the field of study, as well as to identify the obstacles encountered and the efforts undertaken to address them. The method used in preparing this journal includes direct observation, active participation in work activities, and documentation studies during the internship period. The results of the observations indicate that the work system in the HR and General Affairs Department has been implemented fairly well and in a structured manner, supported by a clear division of tasks and the application of work procedures. The work programs carried out play an important role in supporting the smooth administration of personnel management and general services. However, several constraints were still identified, such as administrative processes that have not yet been fully digitalized and limited system integration, which require more time and careful attention in their implementation. Based on these findings, improvement efforts are needed through enhancing administrative digitalization, integrating the attendance system with personnel data, and improving HR competencies. With these improvements, it is expected that the performance of the HR and General Affairs Department of PG Rejo Agung Baru Madiun will become more effective and efficient in supporting the company’s objectives. This journal is expected to provide an overview and a reference for the development of human resource management in the industrial environment.