Ni Nyoman Sri Utari Krisnanda, I Kadek Yoga Rama Parmita. PENGARUH AI-PERSONALIZED RECOMMENDATION TERHADAP PURCHASE DECISION MELALUI PERCEIVED VALUE DENGAN MODERASI TRUST. PMB [Internet]. 2026 Mar. 30 [cited 2026 Apr. 19];4(2):113-31. Available from: https://e-journal.naureendigition.com/index.php/pmb/article/view/2014