BADRAQA ALI. UNRAVELING THE GUERILLA MARKETING ELEMENTS THAT CONTRIBUTE TO THE LIKABILITY OF ADS AMONG GENERATION Z. Jurnal Pijar, [S. l.], v. 1, n. 4, p. 976–995, 2023. DOI: 10.65096/pmb.v1i4.795. Disponível em: https://e-journal.naureendigition.com/index.php/pmb/article/view/795. Acesso em: 29 may. 2026.