MULAWARMAN, L.; JATI, L. J.; HAYATI, R. N. EFFECTIVENESS OF EVENT MARKETING STRATEGY FOR E-COMMERCE BUSINESS SUSTAINABILITY. Jurnal Pijar, [S. l.], v. 1, n. 2, p. 159–166, 2023. DOI: 10.65096/pmb.v1i2.218. Disponível em: https://e-journal.naureendigition.com/index.php/pmb/article/view/218. Acesso em: 21 apr. 2026.