NI NYOMAN SRI UTARI KRISNANDA; I KADEK YOGA RAMA PARMITA. PENGARUH AI-PERSONALIZED RECOMMENDATION TERHADAP PURCHASE DECISION MELALUI PERCEIVED VALUE DENGAN MODERASI TRUST. Jurnal Pijar, [S. l.], v. 4, n. 2, p. 113–131, 2026. DOI: 10.65096/pmb.v4i2.2014. Disponível em: https://e-journal.naureendigition.com/index.php/pmb/article/view/2014. Acesso em: 19 apr. 2026.