RAHMAWATI, H.; PRADANA, W. D. PERILAKU PEMBELIAN ONLINE KONSUMEN PRODUK KOSMETIK: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN CELEBRITY ENDORSEMENTS DI DIY. Jurnal Pijar, [S. l.], v. 2, n. 4, p. 366–380, 2024. DOI: 10.65096/pmb.v2i4.1428. Disponível em: https://e-journal.naureendigition.com/index.php/pmb/article/view/1428. Acesso em: 27 may. 2026.