Kurnia Chris Pradana Wicaksono, Denise Theresia Laurena, Annisa Fathurrohmah, Junnany and Ronald Octavianus 2024. PURCHASE DECISION EFFECTS OF IN STORE LIVE STREAMING IN INDONESIA. Jurnal Pijar. 2, 02 (Mar. 2024), 223–237. DOI:https://doi.org/10.65096/pmb.v2i02.1285.