PERAN LIVE STREAMING DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK PADA APLIKASI TIKTOK SHOP STUDI PADA MAHASISWA ANGKATAN 2020

Authors

  • Khoerul Ambiya Universitas Buana Perjuangan Karawang
  • Syifa Pramudita Faddila Universitas Buana Perjuangan Karawang

Keywords:

Live Streaming, Purchase Decision, Tiktok

Abstract

Digital marketing in Indonesia has enormous potential, because many consumers have switched to the digital world. The purpose of this study was to determine the role of live streaming in improving purchasing decisions on the tiktik shop application. The method used is a quantitative method. Data analysis used simple linear regression analysis. The results of the study show that Live Streaming has a significant influence on Purchase Decisions in the Tiktok Shop Application. Live Streaming has a Positive Correlation to Purchase Decisions at the Tiktok Shop

Downloads

Download data is not yet available.

References

Besse Faradiba, M. S. (2021). COVID-19 : PENGARUH LIVE STREAMING VIDEO PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP BUYING PURCHASING Covid-19 : The Effect Of Live Streaming Video Promotion And Electronic Word. 4(April), 1–9.

Jauhariya, K. C., Yunus, M. I., Pamuji, E., & Komunikasi, I. (2022). Strategi Citra Living With Aesthetic And Quality Reviewer Pada Platform Tiktok Live Natasha Surya. 2(4), 27–37.

Mewoh, F. M., Tampi, J. R. E., & Mukuan, D. D. S. (2019). Pengaruh Digital Marketing Terhadap Keputusan Pembelian Pada Matahari Department Store Manado Town Square. Jurnal Administrasi Bisnis, 9(1), 35. https://doi.org/10.35797/jab.9.1.2019.23529.35-42

Mokodompit, H. Y., Lapian, S., & ... (2022). …Rating, Sistem Pembayaran Cash on Delivery Dan Online Customer Review Terhadap Keputusan Pembelian Di Tiktok Shop (Studi Pada …. Jurnal EMBA: Jurnal …, 10(3), 975–984. https://ejournal.unsrat.ac.id/index.php/emba/article/view/43393%0Ahttps://ejournal.unsrat.ac.id/index.php/emba/article/download/43393/38189

Muslimin, U. (2021). Pengaruh Retailing Mix Terhadap Keputusan Pembelian. Amsir Management Journal, 1(2), 81–92. https://doi.org/10.56341/amj.v1i2.22

Mutia, A. (2022). Makin Meroket, Pendapatan Produk Kecantikan dan Perawatan Diri di RI Capai Rp111,83 Triliun pada 2022. Databoks. https://databoks.katadata.co.id/datapublish/2022/12/05/makin-meroket-pendapatan-produk-kecantikan-dan-perawatan-diri-di-ri-capai-rp11183-triliun-pada-2022

Nuryani, S., Pattiwael, W. P., & Iqbal, M. (2022). Analisis Faktor-faktor yang Mempengaruhi Pembelian Impulsif pada Pengguna Aplikasi Tiktokshop. 6(September), 444–451. https://doi.org/10.33087/ekonomis.v6i2.567

Pelajar, D. I. K. (2018). SURVEI APLIKASI VIDEO LIVE STREAMING DAN CHAT. 185–191.

Rakhman, A. (2022). Pengertian Uji Validitas dan Reliabilitas + Rumusnya (Terlengkap). Rakhman. https://rakhman.net/ilmu-pengetahuan/uji-validitas-dan-reliabilitas/#2_Arti_Uji_Reliabilitas

Sugiyono. (2017). Metodologi Penelitian.

Downloads

Published

2023-06-19

How to Cite

Ambiya, K., & Faddila, S. P. (2023). PERAN LIVE STREAMING DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK PADA APLIKASI TIKTOK SHOP STUDI PADA MAHASISWA ANGKATAN 2020. Marketgram Journal, 1(2), 106–113. Retrieved from https://e-journal.naureendigition.com/index.php/mj/article/view/544

Issue

Vol. 1 No. 2 (2023): Marketgram Journal (MJ)

Section

Articles

License

Copyright (c) 2023 Khoerul Ambiya, Syifa Pramudita Faddila

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.